Technique reference
Each section is a different answer to the same question. Four run in real time in your browser and download nothing at all — the GPU generates every pixel from maths. The fifth plays back fully rendered frames. They have very different costs, which is the point of putting them side by side.
Start scrolling04 — Configurator
One mesh, four finishes, three lighting rigs. Each environment is a few emissive planes baked to a cube map in-scene, so there is no HDRI to download.
Drag the product to orbit. Scroll to zoom.